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A few days ago we heard about the Bharat 1 and the Bharat 2, two affordable phones that Micromax is working on. The Bharat 1 is a feature phone with support for 4G LTE — think Jio — built in it. The Bharat 2, however, is an Android smartphone, again with 4G LTE support built in. The Bharat 1 will sell for Rs 1,999 and the Bharat 2 carries a price tag of Rs 3500.
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| Micromax Bharat 2 4G LTE Android phone launched and it costs 3500 |
The Bharat 2, which will be launched first and in the next two weeks, has a 4-inch screen with WVGA (848 x 480 pixels) resolution. The rest of the hardware is fairly basic. The phone has a 2-megapixel rear camera and a 0.3 megapixel front camera. It also has 512MB RAM and 4GB internal storage. The phone has GPS, a 1300 mAH battery, support for LTE, Wi-Fi and Bluetooth. The phone will use Android Marshmallow as its operating system.
In terms of specifications, the phones looks somewhat underpowered but then it wasn’t going to be a speed demon anyways. It is meant to be a device that will allow people to quickly and in somewhat affordable way to connect to the high-speed 4G connection. Also, it will only be sold in offline channels, which is also somewhat of an obvious move considering the fact that the phone is primarily made for people in small towns and rural India.
The Bharat 1 and Bharat 2 are the phones through which Micromax hopes to ride the 4G wave in India. The price of data after the entry of Jio has crashed in India and all telecom operators are heavily promoting their 4G services. This push towards 4G will benefit phone companies that have a few budget 4G phones in their product line-up.
At the same time, Bharat 1 and Bharat 2 are also an attempt by Micromax to cover a broader range of price points, a strategy that the company is hoping to unveil soon as it prepares to launch its most expensive Android phone yet.
