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Although, it’s difficult to chalk 2017 up as anything other than a lousy year, we can find some solace in the well-meaning “how” queries sent Google’s way. Aside from an increase in political mobilization (as evidenced in the popularity of “how to make a protest sign?”), we were asking “how to help?” more than ever. Spurred by natural disasters (like the California wildfires), people also looked for ways to help out within local communities by asking how to become firefighters, paramedics, social workers, and activists. “In these moments and others, our collective humanity shined,” remarked Google.
The company itself marked the year by fully embracing hardware, but (judging by its trends) the Pixel 2 wasn’t the handset search users were anticipating the most. That honor went to Apple’s iPhone 8 and iPhone X, which came in at second and third place respectively on global search results. Staying on the tech side of things, Bitcoin was also in the mix, as people kept pace with its volatile price surges (while hopefully refraining from splashing their savings on the digital currency).
When it came to celebs, the news cycle had us furiously looking up Matt Lauer and other men on the end of sexual misconduct allegations. Harvey Weinstein, on the other hand, whose outing at the hands of a New York Times expose opened the sexual harassment floodgates, wound up at number three. Kevin Spacey and Bill O’ Reilly also made the cut. Meanwhile, soon-to-be princess Meghan Markle landed in second place and Gal Gadot just cracked the top ten.
Elsewhere, in a grab bag of top US and global searches, we commemorated rock legends Tom Petty and Chester Bennington, gawked at Mayweather vs McGregor, binged Netflix’s 13 Reasons Why, sought out the solar eclipse, and googled fidget spinners (bet you’re not doing that anymore).
