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A Facebook spokesperson told the publication:
“We are always working to ensure people can easily navigate and enjoy Facebook, regardless of how they connect. We are testing the option to create and share Stories from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile.”
By putting Stories front and center on desktop, Facebook is giving vloggers who prefer recording themselves on their webcam a new platform. It’s also making the feature more alluring for advertisers: a Digiday report even says the company is putting an AR team together in London, which will be in charge of pitching sponsored AR filters to advertisers. If the company’s plan pans out, you can expect to see branded overlays in Instagram’s and Facebook’s ephemeral feature in the future.
[Image credit: TechCrunch]
