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But it’s more than just a feathery companion, it’s educational and therapeutic. Children diagnosed at a young age often have trouble communicating how they feel. A selection of RFID enabled emoji cards allow patients use the duck to mirror their own emotions. Tap the frowny face to its chest and it’ll lower its head, slouch and let out a sad whimper. Touch the silly face to it and it’ll dance and quack along to the radio. It’ll even try to mimic your speech pattern (in quacks of course).
There’s also a port-a-cath with an RFID chip so that children pretend to give the duck chemotherapy as they’re undergoing treatment themselves. The medical play helps kids cope with their own treatment by familiarizing them with the process and making them feel like they’re not going through it alone. There’s even a companion app with AR features that extend the medical play. Kids can give the duck a sponge bath or administer injections. And thanks to the Bluetooth connection it’ll respond.
The app also allows children to build their own worlds filled with soothing ambient sounds. They can explore a forest filled with a flowing stream and croaking frogs. And the duck can be made to play those soothing noises with the tap of a spaceship-shaped soundscapes card. If soothing sounds aren’t cutting it though, it can also coach kids through breathing exercises to calm them down.
Peel off the machine-washable skin and you can see all the sensors and motors that make the My Special Aflac Duck work. The motors that get it to nuzzle against you allow for fairly lifelike movement modeled on real ducks. And the speaker on top doubles as a vibrational motor of sorts. So a child can hold the duck close to them and feel its heart beat against them.
So far Aflac and Sproutel have tested the duck with over 100 children. But this should be just the beginning. Aflac hopes to get a My Special Duck in the hands of every one of the nearly 16,000 children diagnose with cancer in this country every year. It’s an ambitious goal, but a admirable one.
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