Facebook fights fake news with author info, rolls out publisher context

Red flags and “disputed” tags just entrenched people’s views about suspicious news articles, so Facebook is hoping to give readers a wide array of info so they can make their own decisions about what’s misinformation. Facebook will try showing links to a journalist’s Wikipedia entry, other articles, and a follow button to help users make up their mind about whether they’re a legitimate source of news. The test will show up to a subset of users in the U.S. when users click on the author’s name within an Instant Article if the author’s publisher has implemented Facebook’s author tags.

Meanwhile, Facebook is rolling out to everyone in the U.S. its test from October that gives readers more context about publications by showing links to their Wikipedia pages, related articles about the same topic, how many times the article has been shared and where, and a button for following the publisher within an “About This Article” button. Facebook will also start to show whether friends have shared the article, and a a snapshot of the publisher’s other recent articles.

Since much of this context can be algorithmically generated rather than relying on human fact checkers, the system could scale much more quickly to different languages and locations around the world.

These moves are designed to feel politically neutral to prevent Facebook from being accused of bias. After former contractors reported that they suppressed conservative Trending topics on Facebook in 2016, Facebook took a lot of heat for supposed liberal bias. That caused it to hesitate when fighting fake news before the 2016 Presidential election…and then spend the next two years dealing with the backlash for allowing misinformation to run rampant.

Facebook’s partnerships with outside fact checkers that saw red Disputed flags added to debunked articles actually backfired. Those sympathetic to the false narrative saw the red flag as a badge of honor, clicking and sharing any way rather than allowing someone else to tell them they’re wrong.

That’s why today’s rollout and new test never confront users directly about whether an article, publisher, or author is propagating fake news. Instead Facebook hopes to build a wall of evidence as to whether a source is reputable or not.

If other publications have similar posts, the publisher or author have well-established Wikipedia articles to back up their integrity, and if the publisher’s other articles look legit, users could draw their own conclusion that they’re worth beleiving. But if there’s no Wikipedia links, other publications are contradicting them, no friends have shared it, and a publisher or author’s other articles look questionable too, Facebook might be able to incept the idea that the reader should be skeptical.

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Newsroom: Article Context Launch Video

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Posted by Facebook on Monday, April 2, 2018

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies.]

Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

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Active shooter reported at YouTube HQ”},”content”:{“rendered”:”

Reports of an active shooter at YouTube’s San Bruno, CA headquarters have been reported on social media. Local news station KRON is reporting a number of 911 calls in the area related to the event. Local police have also issued a warning for bystanders to stay out of the area.

It appears as though emergency teams have begun an evacuation of the facility, including YouTube Live product team member, Vadim Lavrusik, who was among the first to report the incident on Twitter.

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Active shooter at YouTube HQ. Heard shots and saw people running while at my desk. Now barricaded inside a room with coworkers.

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— Vadim Lavrusik (@Lavrusik) April 3, 2018

The video service’s Bay Area headquarters houses more than 1,100 employees, according to Google. TechCrunch has confirmed with San Bruno Police that there is an on-going incident in the area, but the department has yet to issue an official statement. They have, however, confirmed with The Hollywood Report that the situation constitutes a “very active scene.”u00a0

Snap Maps photos from the area confirm that a large scale evacuation appears to be underway at the office building. In addition to the images of multiple police cars, eye witness reports have also noted the presence of the bomb squad and fire trucks at the scene.

Google has thus far only confirmed that it is “coordinating with authorities,” promising further updates as information becomes available.

We’ve reached out to Google for more information. We will update this story as we learn more.u00a0

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Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Lucy.

“,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/v1461345979/xynitsmpgmmobpekzxkg.jpg”,”twitter”:”bheater”,”_links”:{“self”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users/699688″}],”collection”:[{“href”:”https://techcrunch.com/wp-json/tc/v1/users”}]}},{“id”:113760560,”name”:”Taylor Hatmaker”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/taylor-hatmaker/”,”slug”:”taylor-hatmaker”,”avatar_urls”:{“24″:”https://secure.gravatar.com/avatar/3436ad42e80c700e632782e3c5e0e80e?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/3436ad42e80c700e632782e3c5e0e80e?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/3436ad42e80c700e632782e3c5e0e80e?s=96&d=identicon&r=g”},”links”:{“twitter”:”https://twitter.com/tayhatmaker”,”linkedin”:”https://www.linkedin.com/in/taylorhatmaker”,”crunchbase”:”https://www.crunchbase.com/person/taylor-hatmaker”},”position”:”Writer”,”cbDescription”:”

Taylor has reported on the tech industry for nearly a decade. Most recently, she was the tech editor of the Daily Dot. Prior to that, Taylor was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca.

At TechCrunch, Taylor mostly covers privacy and government. Her editorial interests include censorship, digital activism, LGBTQ issues and futurist consumer tech. You can contact her about those things but not boring things at taylor.hatmaker@techcrunch.com.

Disclosure: The author holds a small position in some cryptocurrencies, mostly because it seemed like a fun idea back in 2013 and then she forgot about it. Regrettably, it is not enough for a lambo.

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Photo: Travis Wise/Flickr

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