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Piazza Liberty is the first Italian Apple Store to feature the updated Apple Store layout with areas that include Genius Grove, The Forum, and The Avenue, aka parts of the store dedicated to activities like support, classes, and shopping.
This new flagship location features a huge fountain with water cascading over glass walls that customers walk through to enter the store.
Piazza Liberty includes a public plaza where visitors to the store gathered ahead of its unveiling, and Apple plans to host Today at Apple sessions and performances all weekend at the new location. Milanese artist L I M was on hand to perform during the store’s launch.
Customers who visited the store early received free tote bags and artist books, and Apple retail chief Angela Ahrendts was on hand to greet guests. Ahead of the store’s opening, Apple worked with 21 local artists to celebrate the creative community of Milan.
What a night in Milan! Thank you to our talented team and the thousands of customers who celebrated with us at #ApplePiazzaLiberty. pic.twitter.com/sWh9Ti950e
— Angela Ahrendts (@AngelaAhrendts) July 26, 2018
The store is home to 230 new Apple retail employees, many of whom Apple says came to Milan from Apple stores around the world. Counting the new store in Milan, Apple now has 17 retail locations across Italy.
