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Apple clarified its position on payment for the photographs following multiple complaints from artists that were highlighted earlier today by The Verge.
The “Shot on iPhone” contest was first announced on Tuesday, and at the time, Apple appeared to be offering no compensation to the photographers. Winners would be paid in exposure, with Apple planning to display winning photographs on social media and on billboards.
Photographers were understandably upset at a company the size of Apple asking for artistic work sans compensation.
“By submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license to use, modify, publish, display, distribute, create derivative works from and reproduce the photo (everywhere) Apple.”
Tim Cook net worth $625M
Apple market cap $730B https://t.co/Esyd1MBXf1— Timothy J. Reynolds (@turnislefthome) January 23, 2019
Apple now says that all photographers who win the contest will receive an unspecified licensing fee for the use of their photos on billboards and other marketing channels. It was not previously clear if Apple had intended to pay licensing fees, as the prior language released by the company did not mention it.
Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.
The updated information is available in the press release announcing the contest and the PDF with the official rules.
Apple’s “Shot on iPhone” contest kicked off on January 22 and will run through February 7 at 11:59 p.m. Pacific Time. The contest will be judged by both professional photographers and a selection of Apple employees with photography expertise.
