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The complaint, seen by MacRumors, refers to the iPhone slowdown saga as “one of the largest consumer frauds in history, affecting hundreds of millions of mobile devices across the globe,” adding that Apple intentionally degraded devices as part of a planned obsolescence scheme to maximize profits:
While Plaintiffs and the class need not attribute any motive behind Apple’s intentional degradation of the Devices, it is evident that Apple continued to do so for the simple reason most frauds are committed: money.
Apple previously denied any kind of planned obsolescence by flat out stating that it never has and never would do anything to intentionally shorten the life of any Apple product, or degrade the user experience, to drive customer upgrades:
We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.
Apple faces over 60 class action lawsuits worldwide over this matter. The first was filed in December 2017, after Apple revealed that it throttles the maximum performance of some older iPhone models with chemically aged batteries when necessary in order to prevent the devices from unexpectedly shutting down.
This latest lawsuit will likely be consolidated with the others in Northern California district court for streamlined proceedings.
Apple introduced the performance management system in iOS 10.2.1, but it did not initially mention the change in the update’s release notes. Likewise, in a statement issued a month later, Apple still only mentioned vague “improvements” resulting in a significant reduction in unexpected iPhone shutdowns.
Apple only revealed exactly what the so-called “improvements” were after Primate Labs founder John Poole visualized that some iPhone 6s and iPhone 7 devices suddenly had lower benchmark scores starting with iOS 10.2.1 and iOS 11.2 respectively, despite operating at maximum performance on previous versions.
Apple apologized for its lack of communication in December 2017, and reduced the price of battery replacements to $29 for iPhone 6 and newer through the end of 2018. Apple then released iOS 11.3 with a new feature that enables users to track their iPhone battery’s health and performance status.
The performance management system has also been disabled by default since iOS 11.3, and it is only enabled if an iPhone suffers an unexpected shutdown. The performance management can be manually disabled by users as well.
MacRumors put together a list of frequently asked questions and answers about Apple’s performance management system, which can be avoided entirely by replacing your iPhone’s battery if necessary. Read our guide on how to get an iPhone’s battery replaced at an Apple Store or Apple Authorized Service Provider.
The full complaint is embedded ahead…
Naylor et. al. vs. Apple Inc. by MacRumors on Scribd on Scribd
